From relying on word-of-mouth to targeting 3 distinct buyer personas with a professional online presence.
Jon at JSW Sherwood was relying entirely on word-of-mouth referrals and had no online presence. He was undercharging for his work because he didn't understand who his ideal customers were or what the market would bear.
Without clarity on his target market, Jon was accepting work from anyone who called, leading to inconsistent projects and projects that didn't align with his expertise. His marketing was reactive, not strategic.
FindMyBuyer worked with Jon to identify his 3 most valuable buyer personas:
With clear buyer personas defined, FindMyBuyer's LaunchPad platform built a professional website showcasing his portfolio and positioning him as a specialist. Social auto-publishing tools scheduled 10 targeted social media posts tailored to each persona.
Content publishing now runs on autopilot, building Jon's online presence while he focuses on delivering projects.
"I didn't even know who my ideal customer was. Now I know exactly who to target and what to say to them. The website is professional, and the social posts are doing the heavy lifting of getting my name out there."
Identify your buyer personas and build a strategy that actually converts.