From selling to everyone on Facebook to targeting fine dining chefs with a premium positioning strategy.
Sam at Mycotek Farms was selling premium mushrooms everywhere—farmers markets, Facebook posts, random inquiries—but had no clear strategy. Revenue was flat despite producing a genuinely great product because he was trying to serve too many market segments at once.
Without clarity on which buyers were most valuable, Sam was spending time on low-margin sales and missing the high-value opportunities that existed right in front of him.
FindMyBuyer worked with Sam to identify and prioritize his 3 distinct buyer personas:
The analysis revealed that restaurant chefs were the highest-value segment—something Sam had never seriously targeted before. FindMyBuyer created a content strategy that spoke directly to each persona's values and needs, producing 10 social media posts (5 scheduled immediately, 5 as drafts for testing), each tailored to the specific pain points and desires of different buyer types.
Sam now has a clear roadmap for which buyers to pursue and the messaging to use when reaching out to them.
"The report identified restaurant chefs as a buyer segment we'd never considered. It completely changed our sales approach. Now we're reaching out to the right people with the right message, and the conversations are completely different."
Discover your most valuable buyer segment and build a strategy that converts.