Five suppliers. Five systems. Five bills.
Here is what usually happens. A business hires someone to build a website. Then someone else to manage social media. Then someone else to generate leads. Then someone else to write emails. Then someone else to run ads.
Five suppliers, five systems, five bills — and somehow the business owner is still expected to make all the pieces work together.
What if they didn’t have to? That is the question that led me to build FindingMyBuyers.com.
I didn’t set out to build a marketing company
I started with something much smaller. My wife had a Wix website that needed updating. The freelancer wasn’t reliable, and I could see things that needed changing. I didn’t know much about AI at the time — I’d used it to help draft documents, and that was about it.
Then I discovered Claude could work with Wix. The first result wasn’t what I expected. But something else happened: I started seeing what AI could actually do. It could build websites, databases, servers, APIs, whole systems. The question in my head changed from “how do I get this website updated?” to “what else could this build?”
Where I first saw scale
Before any of this I worked for MTN, a mobile network with more than twenty million subscribers. I held the budget for a project that rebuilt the network’s SMS servers from the ground up on Linux, replacing the Ericsson kit — a little over £9 million a year under my remit, working alongside the internal developer team who built it.
While we were rebuilding the core SMS product, I saw a gap. The network already had a free service for customers with no credit, and it was proven: used by 88% of subscribers, about five times a day. I slotted adverts into it. As far as I know those adverts still bring in millions a year. I was a small part of that project, but it showed me first-hand what scale looks like when a working system is connected to something people already use every day.
That is the same idea behind FindingMyBuyers.com. There is a riptide in AI right now — a huge opportunity — and the gap I saw was that the tools a small business needs are sold one at a time: one company for scheduling posts, another for SEO data, another for keyword research, none of them talking to each other. I wanted every part connected, and I wanted to measure everything daily so the system could improve daily. Our SEO tools are the case in point: every managed site is audited overnight, and built into it is an auto-healer that finds any regression while you sleep and has the fix ready for approval by morning.
The boring part of social media
I went after the social-media problem first. Not the glamorous part — the boring part. Creating posts. Finding the right audience. Writing something that audience might actually care about. Finding the right image. Scheduling it. Publishing it. Measuring what happened. And doing it again, and again, and again.
Tools already existed for scheduling. What I couldn’t find was a system that connected the whole process: who you’re trying to reach, what you should say, what image belongs with it, when it should go out, and what happened afterwards. So I built one, and tested it. I’ve now tested thousands of posts and turned the process into a repeatable copywriting engine.
I wasn’t interested in an AI that simply produced more words. I wanted a system that knew who those words were supposed to persuade.
Say the right thing to the right person at the right stage
One of the biggest mistakes in marketing is assuming everyone is ready to hear the same message. They’re not. A person who has never heard of your company needs a completely different conversation from someone who has visited your website three times and is comparing prices.
So I built the five stages of buyer awareness into the system. Someone can be unaware (they don’t recognise the problem yet), problem aware, solution aware, product aware, or most aware — they know what you sell and simply need the right reason to act. The copy has to change as the prospect moves. The aim isn’t to shout louder. It’s to say the right thing to the right person at the right stage.
Then Adi emailed me
Inside FindingMyBuyers.com is a cold-outreach system I call Signal. The idea isn’t to blast thousands of random emails. It’s to identify relevant prospects and start a carefully targeted conversation. I built the system in parts, and to know the pipe worked end to end I had to test each part for real — which meant sending some test emails. What I didn’t expect was for it to work so well. The replies weren’t what you get from spam. They were conversations. That’s when it found Adi.
Adi replied two weeks after the first outreach, to the second contact. He wanted help with his website. That surprised me, because I hadn’t built FindingMyBuyers.com to be a website-building business. But his reply exposed something bigger: if you’re going to generate leads, you can’t ignore what happens when they arrive at the website. Everything is connected.
Working with Adi uncovered more. His original market wasn’t the market he needed, and moving from consumers to corporate clients meant changing the positioning, the offer, the pricing, and the pages that carried them. During a restructure some material had to come off the site for compliance reasons — so we added compliance checks to the process. That’s the advantage of building a system instead of delivering a one-off website: every problem makes the system better.
A business-growth system that happens to build websites
Most website builders stop at the website. They build the pages, make them look good and hand you the keys. Then you need someone else to figure out the marketing.
FindingMyBuyers.com evolved in the opposite direction. The website has to understand the marketing. The marketing has to understand the buyer. The content has to understand the audience. And the lead generation has to understand the business. The social system knows who you’re trying to reach; the copy is written for those people; the website reflects that positioning; the lead system looks for people who might actually care; and the whole thing feeds back into the next iteration.
That’s why the business is called FindingMyBuyers.com. Not “build a website”. Not “generate AI content”. Find buyers. The website is one part of that.
What about the results?
I’m deliberately careful here. I’m not going to tell you AI will transform your business overnight, I’m not going to invent revenue numbers, and I’m not going to pretend every experiment worked. They didn’t. I’ve rebuilt things, tested things that failed, and gone through a lot of iterations. That’s the point: the system exists because it has been built through repeated use, not imagined in a slide deck.
- Thousands of social posts tested through the engine.
- Thirteen major revisions of the oak-frame configurator — built from plans for a garage for my son-in-law, a master carpenter, after seeing what AI could do with building plans and 3D visuals.
- Websites built for Tone Interiors, Oak Frame Solar and Adi’s Urban Mushrooms.
- Customers who have told me they were previously paying several times what FindingMyBuyers.com charges.
Those are useful signals. The one I care about most is simpler: people are starting conversations.
The metric I actually care about
I don’t want a business owner spending the week inside another marketing dashboard, becoming a social-media manager, learning how to prompt AI, or spending evenings working out what to post tomorrow.
FindingMyBuyers.com prepares the marketing. You review it and approve it. Then you get on with running the business. The target is around ten minutes of marketing work a week — in practice, approving what has already been prepared. You should be talking to qualified prospects, not managing the machinery that finds them.
Where AI gets interesting
There is an enormous amount of AI-generated rubbish appearing online: cheap content, generic websites, endless posts that sound like they came from the same machine. That isn’t interesting. The interesting opportunity is using AI to build systems that understand context. Who is the buyer? What do they already know? What problem are they living with? Why would they choose this business, and what proof supports the claim? AI can produce words incredibly quickly. The hard part is knowing which words should exist in the first place.
What’s next
I’m now building the next part of FindingMyBuyers.com: a presales system that generates a full preview website before a prospect ever becomes a customer — not a pretty mock-up, but a site built around the buyer, the market and the positioning. Take someone who doesn’t know you, understand what they care about, show them something relevant, give them a reason to believe you, and move them from curiosity to conversation.
A website isn’t a business. A social calendar isn’t a marketing strategy. A chatbot isn’t a sales system. And more content isn’t more customers. The opportunity is connecting all of them into one system whose job is to find the people who actually want what you sell.
FindingMyBuyers.com does what it says on the tin — for you, while you get on with the job. It finds the people who want what you sell and lines up the ones who want to talk. You close the sale. No more hard selling. No more paying for adverts and leaflet drops that go straight in the bin. Professional marketing, approved by a human before it goes out — not AI slop. Try it. Sixty days free, no card.
— Graeme