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The FindingMyBuyers.com Blog
Practical advice for tradespeople who want better customers — not just more of them.
Latest
Buyer Discovery Series
CUSTOMER STRATEGYHow to Find Your Ideal Buyer: A Small Business Guide
Most tradespeople chase any customer who has money. The profitable ones find buyers who value quality and never argue about price.
Read article → MARKETING STRATEGY7 Signs You Are Marketing to the Wrong Audience
Low conversion rates, constant price negotiations, and unprofitable jobs are symptoms of the same problem: you're reaching the wrong people.
Read article → CUSTOMER STRATEGYThe Complete Guide to Customer Discovery for Small Businesses
Customer discovery isn't just for tech startups. It's the single most important thing any tradesperson can do before spending a penny on marketing.
Read article → AI & TECHNOLOGYAI Tools for Small Businesses in the UK: A Practical Guide for 2026
AI isn't just for big tech. Small businesses and tradespeople can use it right now to save hours every week. Here's what actually works.
Read article →Lead Generation & Local SEO
5-Part Series: The Pricing Lessons That Changed Everything
FOUNDER'S STORYHow I Went From Losing £80,000 a Month to Making £80,000 a Month — in 90 Days
I left a high-paying corporate job thinking I knew how to run a business. I didn't. But a spreadsheet on a Windows phone changed everything.
Read article → PRICING STRATEGYFull Absorption Costing: The Spreadsheet That Tells You If You're Actually Making Money
Most small businesses know their revenue. Very few know their true costs. Here's how to find out — and why the answer might shock you.
Read article → PRICING STRATEGYPrice Elasticity: How I Raised Prices Until the Phone Stopped Ringing (Then Dialled It Back One Notch)
The pricing method that took a failing fencing business to 67% net margin. No MBA required — just nerve and a spreadsheet.
Read article → MARKETING STRATEGYThe Magazine Placement Trick (And Why Most Small Businesses Advertise in All the Wrong Places)
I was spending a fortune on advertising with no idea what was working. Then I started testing placements — and the leads doubled.
Read article → FOUNDER'S STORYWhy I Built FindingMyBuyers.com: 25 Years of Failure, One Tool That Finally Works
From a fencing franchise that was ripped away at its peak, through start-ups and inventions that didn't make it — to the simplest business tool I've ever created.
Read article →Pricing & Costing Series
PRICING STRATEGYWhy Being Busy Doesn't Mean You're Making Money
The trap of high revenue, low margin — and why a fencing business doing £50k/month was actually losing money.
Read article → PRICING STRATEGYHow to Say No to a Job (And Why It's the Most Profitable Thing You'll Ever Do)
Using the margin formula as a filter: if it doesn't hit your minimum %, walk away. Here's how.
Read article → PRICING STRATEGYThe £5 Spreadsheet That Replaced My £50,000 Accountant
Build a simple two-tab absorption costing spreadsheet that tells you your true cost per hour.
Read article → PRICING STRATEGYMarkup vs Margin: The Mistake That Bankrupts Small Businesses
A 50% markup is only a 33% margin. Most business owners don't know this.
Read article →Customer Strategy Series
CUSTOMER STRATEGYYour Best Customer Is Already Looking for You (They Just Can't Find You)
Why most tradespeople are invisible to their ideal buyers — and the Facebook group strategy.
Read article → CUSTOMER STRATEGYStop Advertising to Everyone. Start Talking to Someone.
Customer avatars for tradespeople. Three questions that change how you sell.
Read article → CUSTOMER STRATEGYWhy Referrals Dried Up in 2026 (And What to Do About It)
Buyer behaviour changed. Digital-first discovery is the new word-of-mouth.
Read article →Business Operations Series
BUSINESS OPERATIONSThe 160-Hour Ceiling: Why Every Business Has a Maximum (And How to Break Through It)
Working hours × staff = your production ceiling. Here's how to raise it.
Read article → BUSINESS OPERATIONSHow I Went From 8 Staff and 3 Vans to Zero — And What I'd Do Differently
Hiring too fast, expanding before the numbers supported it.
Read article → BUSINESS OPERATIONSDeposits, Payment Terms, and Getting Paid on Time: A No-Nonsense Guide
Cash flow kills more businesses than lack of work. Here's how to fix it.
Read article → BUSINESS OPERATIONSThe Franchise Trap: What Nobody Tells You Before You Buy One
I made a franchise wildly profitable. Then the franchise owner shut me down.
Read article → BUSINESS OPERATIONSClean Vans, Clean Clothes, Clean Tools: Why Presentation Wins Jobs
The cheapest quote doesn't always win. The professional-looking tradesperson almost always does.
Read article →Advanced Marketing & Customer Strategy
PRICING STRATEGYHow to Win More Work Without Dropping Your Price
Proven strategies for UK tradespeople to land more jobs at full price. Learn value-based pricing and how to compete without discounting.
Read article → BUSINESS STRATEGYThe Real Cost of Free Quotes
Free quotes are destroying tradesperson profits. Learn why successful trades charge for surveys and how to transition your business.
Read article → BUSINESS STRATEGYHow to Fire a Bad Customer
Not all customers are worth keeping. Learn how to identify bad customers early and politely end the relationship without damaging your reputation.
Read article → SALES STRATEGYHow to Write Quotes That Win Work
Your quote is your sales document. Learn how to structure quotes that increase close rates and position you as a professional worth paying for.
Read article → REPUTATION MANAGEMENTHow to Handle Complaints and Bad Reviews
Bad reviews happen. Your response to them matters more than the review itself. Learn the exact approach that turns complaints into loyalty and protects your reputation.
Read article → SALES STRATEGYHow to Upsell Without Being Pushy
Upselling isn't pushing. It's offering solutions customers actually need. Learn how to increase job value by 30-50% without losing customer trust.
Read article →More Articles
CUSTOMER STRATEGYWhy Your Best Customers Never Argue About Price (And How to Find More of Them)
Three real stories — a carpenter, an upholsterer, and an interior designer — reveal why the smartest tradespeople don't chase more customers. They chase the right ones.
Read article →How does a website and lead generation agency actually work, step by step?
See exactly what happens when you work with a digital agency: from your first approval to leads arriving in your inbox, no jargon.
Why are you losing leads on social media—and what actually stops the leak?
Most trades lose leads through poor social media visibility and weak follow-up systems. Learn the real reasons and how to fix them.
Why am I not attracting clients—and what's actually stopping people from finding you?
Most trades and small businesses struggle to attract clients because they're invisible online. Learn the root causes and what actually works to change that.
How to become a social media manager for a small business: the skills and systems you actually need
Learn what it takes to manage social media for a small business. Real skills, tools & strategies for trades and service businesses.
Why do bids get rejected, and what can you actually do about it?
Discover why trade and small business bids are rejected. Learn the real reasons prospects say no and how to strengthen your proposals.
How To Promote My Business Locally: The Methods That Actually Reach Your Neighbours
Learn how to promote your trades or small business locally. Evidence-led strategies for reaching customers in your area without wasting budget.