He replied to our own outreach. Then the system rebuilt his site for compliance, repositioned him for corporate clients, and left him one marketing job a week: clicking Approve.
I found Adi in my inbox, and I was honestly surprised.
I’d been testing part of the FindingMyBuyers system — the part that finds businesses that look like a good fit, researches them properly, and writes to them like a human being. No hard sell, no AI slop: carefully written contact, staged the way good marketing has always been staged, moving someone from never having heard of you to wanting to talk.
Adi runs Adi’s Urban Mushrooms in South London — gourmet mushrooms, foraging walks, cultivation workshops. He replied to one of those messages asking for help with his website. The system I built to find customers for my clients had just found one for me. That’s the moment I knew the machine worked: it didn’t demo well — it sold.
Most people hire a website designer, get a website, and that’s the end of it. It sits there like a brochure on a server. Nobody offers the leads, the posting, the positioning — you pay again, separately, for each.
FindingMyBuyers exists because all of it can live in one system where the parts talk to each other: the calendar that posts knows who should be reading, the pages exist because research said they should, and the whole thing keeps working after launch. Adi became the proof, twice over.
Food businesses live under strict rules about what a website is allowed to claim. When we reviewed Adi’s site against those rules, material had to change — and because his site runs inside our system rather than sitting finished on a server, it did: the risky wording came off, and the site was re-engineered around cooking, education and growing at home.
Then the lesson was fed back into the engine. Every site we run is now checked against those compliance rules automatically, before anything publishes. A website designer doesn’t do that — to them, the site was “finished”. A system keeps you safe after launch.
Adi is refocusing the business from consumer sales to corporate clients — team away days and workshops for London organisations. On a hand-built site, that’s a rebuild quote and a month of waiting.
Inside the system, it’s what the system is for: the market was researched, the offer repositioned as a premium service, the pages written and published, and every recommendation backed with documented evidence — nothing assumed, ever.
Measured, not promised: delivered and verified on our own monitoring.
This month, AI assistants like ChatGPT and Claude began citing his site in their answers — something we measure weekly, across every site we run. His marketing runs on approval: the system researches, writes, schedules and monitors; he clicks Approve.
"I’ve got a fantastic guy called Graeme from FindMyBuyer who is supporting me."
The same system that found Adi can find your buyers — and do the marketing it takes to win them.