FREE PDF GUIDE

The Tradesperson's
Buyer Guide

How to find, attract, and win more customers for your trade business — without spending a fortune on advertising.

Download Free Guide 13 pages · PDF · No email required
8
Chapters
30
Day Action Plan
5
Buyer Types Explained

What's Inside

1

Why Most Tradespeople Struggle

The real problem isn't your skills — it's being found by the right people at the right time.

2

The 5 Buyer Types

Emergency, research, recommendation, price, and loyalty buyers — and how to win each one.

3

Online Presence Basics

Google Business Profile, a simple website, social proof, and a way to be contacted. The four non-negotiables.

4

Social Media That Works

The 4-type content mix and which platforms actually deliver results for trade businesses.

5

The Follow-Up Formula

78% of customers hire the first person who responds. Speed and structure win the job.

6

Pricing Strategy

Know your real costs, calculate your true hourly rate, and stop leaving money on the table.

7

Reviews & Reputation

How 50 Google reviews at 4.8 stars will outperform a website that cost ten times more.

8

30-Day Action Plan

Week-by-week breakdown: 20 small actions that put you ahead of 90% of your local competition.

Written for real tradespeople

No jargon. No fluff. Just practical advice that works whether you're a one-person operation or a growing team.

Plumbers Electricians Builders Roofers Landscapers Painters Joiners Plasterers Kitchen Fitters Bathroom Fitters Tilers HVAC Engineers

Ready to find more customers?

Download the guide and start your 30-day plan today.

Download Free Guide