The FindMyBuyer Blog
Practical advice for tradespeople who want better customers — not just more of them.
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BUSINESS GROWTHYour Trade Is Your Full-Time Job. Marketing Shouldn't Be Your Second One.
Small business owners spend 20 hours a week on marketing. That's half a job on top of the job they actually started the business to do. Here's why that needs to change.
Read article →Buyer Discovery Series
CUSTOMER STRATEGYHow to Find Your Ideal Buyer: A Small Business Guide
Most tradespeople chase any customer who has money. The profitable ones find buyers who value quality and never argue about price.
Read article → CUSTOMER STRATEGYWhat Is a Buyer Persona and Why Tradespeople Need One
A buyer persona is just a detailed profile of your ideal customer. Once you have one, everything in your marketing gets easier and more profitable.
Read article → MARKETING STRATEGY7 Signs You Are Marketing to the Wrong Audience
Low conversion rates, constant price negotiations, and unprofitable jobs are symptoms of the same problem: you're reaching the wrong people.
Read article → SOCIAL MEDIAHow to Use Social Media to Find Customers for Your Trade Business
Most tradespeople think social media is a waste of time. Here's a practical, time-efficient approach that actually brings in paying customers.
Read article → CUSTOMER STRATEGYThe Complete Guide to Customer Discovery for Small Businesses
Customer discovery isn't just for tech startups. It's the single most important thing any tradesperson can do before spending a penny on marketing.
Read article → MARKETING STRATEGYWhy Most Small Business Marketing Fails (And What Actually Works)
The five biggest reasons small business marketing fails — and the practical fixes that turn wasted spend into paying customers.
Read article → LOCAL SEOHow to Get More Google Reviews as a Tradesperson (Without Being Pushy)
Reviews are the most powerful trust signal for local tradespeople. Here's a simple system to get more of them — without awkward conversations.
Read article → CONTENT MARKETINGContent Marketing for Tradespeople: What to Post, Where to Post It, and Why It Works
The 5 types of content that actually work for trades — and how to stay consistent without it taking over your life.
Read article → AI & TECHNOLOGYAI Tools for Small Businesses in the UK: A Practical Guide for 2026
AI isn't just for big tech. Small businesses and tradespeople can use it right now to save hours every week. Here's what actually works.
Read article → LEAD GENERATIONHow to Build a Referral Programme That Actually Works (For Tradespeople)
Most tradespeople rely on passive word-of-mouth. Here's how to turn that into an active referral system that brings in the right customers.
Read article → SOCIAL MEDIAInstagram for Tradespeople: A No-Nonsense Guide to Getting Clients
Instagram is visual-first, which makes it perfect for trades. Here's how to turn it into a client-getting machine — without the marketing jargon.
Read article → DIGITAL STRATEGYDo Tradespeople Need a Website in 2026? (Or Is Social Media Enough?)
The honest answer is both, but for different reasons. Here's what each does, and the ideal combination for getting more of the right work.
Read article →Lead Generation & Local SEO
LEAD GENERATIONHow to Get More Leads as a Tradesperson (Without Paying for Ads)
Tradespeople default to paid ads when leads dry up. Here are 6 free methods that actually work — from Google Business Profile to systematic referrals.
Read article → LOCAL SEOGoogle Business Profile for Tradespeople: The Free Tool You're Probably Ignoring
The single most powerful free marketing tool for tradespeople — and most either don't have one or haven't touched it since creation.
Read article → PRICING STRATEGYHow to Price Your Work as a Tradesperson (So You Actually Make a Profit)
Most tradespeople price by guessing or copying competitors. Here's a proper framework for calculating what you should actually charge.
Read article →5-Part Series: The Pricing Lessons That Changed Everything
FOUNDER'S STORYHow I Went From Losing £80,000 a Month to Making £80,000 a Month — in 90 Days
I left a high-paying corporate job thinking I knew how to run a business. I didn't. But a spreadsheet on a Windows phone changed everything.
Read article → PRICING STRATEGYFull Absorption Costing: The Spreadsheet That Tells You If You're Actually Making Money
Most small businesses know their revenue. Very few know their true costs. Here's how to find out — and why the answer might shock you.
Read article → PRICING STRATEGYPrice Elasticity: How I Raised Prices Until the Phone Stopped Ringing (Then Dialled It Back One Notch)
The pricing method that took a failing fencing business to 67% net margin. No MBA required — just nerve and a spreadsheet.
Read article → MARKETING STRATEGYThe Magazine Placement Trick (And Why Most Small Businesses Advertise in All the Wrong Places)
I was spending a fortune on advertising with no idea what was working. Then I started testing placements — and the leads doubled.
Read article → FOUNDER'S STORYWhy I Built FindMyBuyer: 25 Years of Failure, One Tool That Finally Works
From a fencing franchise that was ripped away at its peak, through start-ups and inventions that didn't make it — to the simplest business tool I've ever created.
Read article →Pricing & Costing Series
PRICING STRATEGYWhy Being Busy Doesn't Mean You're Making Money
The trap of high revenue, low margin — and why a fencing business doing £50k/month was actually losing money.
Read article → PRICING STRATEGYHow to Say No to a Job (And Why It's the Most Profitable Thing You'll Ever Do)
Using the margin formula as a filter: if it doesn't hit your minimum %, walk away. Here's how.
Read article → PRICING STRATEGYThe £5 Spreadsheet That Replaced My £50,000 Accountant
Build a simple two-tab absorption costing spreadsheet that tells you your true cost per hour.
Read article → PRICING STRATEGYMarkup vs Margin: The Mistake That Bankrupts Small Businesses
A 50% markup is only a 33% margin. Most business owners don't know this.
Read article →Customer Strategy Series
CUSTOMER STRATEGYYour Best Customer Is Already Looking for You (They Just Can't Find You)
Why most tradespeople are invisible to their ideal buyers — and the Facebook group strategy.
Read article → CUSTOMER STRATEGYStop Advertising to Everyone. Start Talking to Someone.
Customer avatars for tradespeople. Three questions that change how you sell.
Read article → CUSTOMER STRATEGYThe 5 Types of Customer Every Tradesperson Gets (And Which Ones Make You Money)
The price shopper, the DIY-gone-wrong, the referral, the premium buyer, the emergency call.
Read article → CUSTOMER STRATEGYWhat to Post on Facebook When You're a Tradesperson Who Hates Social Media
A 7-day content plan with copy-paste examples. No marketing jargon.
Read article → CUSTOMER STRATEGYWhy Referrals Dried Up in 2026 (And What to Do About It)
Buyer behaviour changed. Digital-first discovery is the new word-of-mouth.
Read article →Business Operations Series
BUSINESS OPERATIONSThe 160-Hour Ceiling: Why Every Business Has a Maximum (And How to Break Through It)
Working hours × staff = your production ceiling. Here's how to raise it.
Read article → BUSINESS OPERATIONSHow I Went From 8 Staff and 3 Vans to Zero — And What I'd Do Differently
Hiring too fast, expanding before the numbers supported it.
Read article → BUSINESS OPERATIONSDeposits, Payment Terms, and Getting Paid on Time: A No-Nonsense Guide
Cash flow kills more businesses than lack of work. Here's how to fix it.
Read article → BUSINESS OPERATIONSThe Franchise Trap: What Nobody Tells You Before You Buy One
I made a franchise wildly profitable. Then the franchise owner shut me down.
Read article → BUSINESS OPERATIONSClean Vans, Clean Clothes, Clean Tools: Why Presentation Wins Jobs
The cheapest quote doesn't always win. The professional-looking tradesperson almost always does.
Read article →Advanced Marketing & Customer Strategy
PRICING STRATEGYHow to Win More Work Without Dropping Your Price
Proven strategies for UK tradespeople to land more jobs at full price. Learn value-based pricing and how to compete without discounting.
Read article → PAID MARKETINGFacebook Ads for Tradespeople: The Beginner's Guide
Step-by-step guide to running profitable Facebook ads for your trade business. Learn how to reach local customers and convert them into jobs.
Read article → SALES STRATEGYHow to Deal With Price Shoppers
Stop wasting time on cheap customers. Learn how to identify price shoppers early, disqualify them, and focus on profitable work.
Read article → BUSINESS STRATEGYThe Real Cost of Free Quotes
Free quotes are destroying tradesperson profits. Learn why successful trades charge for surveys and how to transition your business.
Read article → EMAIL MARKETINGEmail Marketing for Tradespeople: Build Real Customer Relationships
Email is the most profitable channel for UK trades. Learn how to build a customer list, write emails that convert, and turn past customers into repeat business.
Read article → BUSINESS STRATEGYHow to Fire a Bad Customer
Not all customers are worth keeping. Learn how to identify bad customers early and politely end the relationship without damaging your reputation.
Read article → SOCIAL MEDIALinkedIn for Tradespeople and Contractors
LinkedIn isn't just for corporate jobs. Here's how UK trades and contractors use LinkedIn to land business-to-business work and premium customers.
Read article → SOCIAL MEDIATikTok Marketing for Trade Businesses
TikTok can seem irrelevant for trades. It isn't. Learn how UK trades use short-form video to build brand awareness and land customers.
Read article → SALES STRATEGYHow to Write Quotes That Win Work
Your quote is your sales document. Learn how to structure quotes that increase close rates and position you as a professional worth paying for.
Read article → MARKETING STRATEGYSeasonal Marketing Calendar for Tradespeople
A practical seasonal marketing calendar for UK tradespeople. Know exactly when customers buy what, and plan your marketing to hit them when they're ready to spend.
Read article → CONTENT MARKETINGHow to Photograph Your Trade Work for Social Media
Before and after photos are your most powerful marketing tool. Learn the exact technique professional tradies use to photograph their work and win customers on Instagram and Facebook.
Read article → CUSTOMER COMMUNICATIONWhatsApp Business for Tradespeople
WhatsApp is where your customers actually are. Learn how to set up WhatsApp Business, manage customer conversations, and turn messaging into more booked jobs.
Read article → REPUTATION MANAGEMENTHow to Handle Complaints and Bad Reviews
Bad reviews happen. Your response to them matters more than the review itself. Learn the exact approach that turns complaints into loyalty and protects your reputation.
Read article → FINANCIAL MANAGEMENTThe Tradesperson Guide to Cash Flow Management
Cash flow kills more trades than slow business. Learn the exact system to manage money, forecast shortfalls, and never again be caught without cash to pay suppliers or staff.
Read article → SALES STRATEGYHow to Upsell Without Being Pushy
Upselling isn't pushing. It's offering solutions customers actually need. Learn how to increase job value by 30-50% without losing customer trust.
Read article → BRANDINGVan Signwriting and Branding for Tradespeople
Your van is moving advertising. Learn exactly how to design signwriting and vehicle branding that gets customers calling and positions you as professional, not cheap.
Read article → BUSINESS GROWTHHow to Build a Trade Business That Runs Without You
You're trapped by your own success. The more skilled you are, the more customers want you doing the work. Learn how to systematise your business so it generates profit without demanding your time.
Read article → BUSINESS GROWTHThe Complete Guide to Subcontracting for Tradespeople
Subcontracting is how you scale beyond yourself. Learn how to find work, price it correctly, manage quality, and grow a profitable subcontracting business.
Read article → BUSINESS GROWTHApprenticeships and Hiring Your First Employee: A Tradesperson's Guide
Complete guide to hiring your first employee or apprentice as a tradesperson. Learn how to find talent, set wages, manage training, and legally scale your business in the UK.
Read article → PR & MARKETINGHow to Get Featured in Local Press as a Tradesperson
Step-by-step guide to getting your trade business featured in local newspapers and press. Real tactics for getting publicity without a PR agency budget.
Read article → NETWORKINGTrade Shows and Networking Events Worth Attending for Tradespeople
Which trade shows and networking events actually drive real leads and business growth for UK tradespeople. What to expect, how to work a show, and where to find value.
Read article → BUSINESS SETUPHow to Set Up a Limited Company as a Tradesperson
Complete guide to incorporating a limited company as a UK tradesperson. Tax implications, liability protection, payroll setup, and when to make the jump from sole trader.
Read article → BUSINESS ESSENTIALSInsurance Every Tradesperson Needs in the UK
Essential guide to UK tradesperson insurance. What public liability covers, what it doesn't, when you need employer's liability, tools insurance, and what gets you skipped by customers.
Read article → MARKETING STRATEGYHow to Create a Trade Portfolio That Wins Work
Build a trade portfolio that actually converts prospects into customers. Before-and-after photos, case studies, and presentation tactics that work for UK tradespeople.
Read article → LEAD GENERATIONNextdoor and Facebook Groups for Trade Leads: The Real Strategy
How to use Nextdoor and local Facebook groups to generate consistent trade leads. Real tactics that work, what not to do, and the actual conversion rates.
Read article → FINANCIAL MANAGEMENTThe Tradesperson's Guide to Tax and Expenses in the UK
Complete guide to tax, self-assessment, and legitimate business expenses for UK tradespeople. What you can claim, what you can't, and how to avoid HMRC trouble.
Read article → AI & TECHNOLOGYHow AI Is Changing the Trades Industry in 2026
AI tools for tradespeople in 2026. What's actually useful, what's hype, and how to use AI to win more customers and run your business smarter.
Read article →More Articles
CUSTOMER STRATEGYWhy Your Best Customers Never Argue About Price (And How to Find More of Them)
Three real stories — a carpenter, an upholsterer, and an interior designer — reveal why the smartest tradespeople don't chase more customers. They chase the right ones.
Read article →